Talk to a Realtor today and you will find that most folks in the industry are having a difficult time. This might not be the case with Realtors. Agents who work in this price point realize that a home will generally not go pending in a matter of days. Selling a luxury home in any area requires dedication, possibly, and a good know-how most of all, creativity.
My suggestion is that the go in with a job in mind, but don't buy until you've taken the time. Write the inventory numbers down or place them to a holding area on the website, then in a few days or whenever you have somebody looking at your options then buy the largest picture they have depending on what you are currently producing. Example for cover, ensure that you get large enough to pay this size with enough resolution, then you can decrease and crunch resolution to use for website art and on marketing your business with print.
Let's say that you want to send out a mailing to a new mailing list which you have acquired. We'll say that you are marketing a service to law firms. You want to provide clerical and personnel support. You have gotten quotes from a printing company and it's pretty pricey. So you cut costs wherever possible, including using uncoated paper and a very light weight of paper. You jettison special designs and go for a bare-bones mailing.
Your efforts are futile if you're able to avail of affordable pocket folder printing services, but should you not get quality prints. Quality and cost should come hand in hand. You don't need to compromise the quality of your prints for a discounted price, right?
An advert (whether purely text or text and images) is very impersonal. Whereas a good news story will personalise your company in your readers' eyes Recommended Reading and so make a connection.
You've got the list, you know when to email, so should you send emails? This is particular to the industry you are related to. For example, a restaurant doesn't worry about too much"special" offers, because everybody needs to eat. But a tax company will most likely not get much response beyond their typical"tax time". What is most important, is consistency and your reliability on sending mail. You will want to setup a timed program, so that your customers become comfortable and look forward for their"monthly email" on the first of the month each month.
I got some printing done only once was I told by * anyone * about their warranty, and locally here lately. He also told me about his service and he showed me his customer testimonials (idea # 4) - and his price was double as much as others. But did I care? No. He established himself with him credibility in the eyes of the customer.